Advanced Google Tag Manager with 15+ Practical Use Cases

Module-01: Understanding Google Tag Manager

• What is Google Tag Manager & How it works?
• Why need Google Tag Manager?
• Difference between Google Tag Manager & Google Analytics
• Account Structure of Google Tag Manager
• Components of Google Tag Manager (Tags, Triggers & Variables)
• Introduction to GTM Built-in and User Defined Variables
• How to Install Google Tag Manager on a Website?
• Introduction to Data Layer  in GTM for Dynamic Parameters

Module-02: Google Ads Tracking via GTM

• Google Ads Conversion with purchase value tracking
• Google Ads Call Conversion Tracking for Website
• Google Ads Call Conversion Tracking for Mobile site
• Setup Google Ads Remarketing tag

Module-03: Google Analytics 4 with Google Tag Manager

• Install Google Analytics 4 with Tag Manager
• Ecommerce tracking in GA4 with Tag Manager
• Button Clicks Tracking with Tag Manager
• Form Submission tracking with Tag Manager
• Contact form 7 tracking with Tag Manager
• Phone no clicks tracking with Tag Manager

Module-04: Facebook Pixel Tracking via GTM

• Integrate Facebook base Pixel with website
• Facebook Standard Events tracking
• Facebook Custom events tracking

Module-05: Other Channel Tracking

• Setup LinkedIn Marketing tag
• Setup Twitter Marketing tag
• Setup Pinterest Marketing tag
• Setup Hotjar tag

Module-06: Earning Scopes with Google Tag Manager Skills

• How to Prepare & Create Fiverr GIG for selling GTM Services