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আমেরিকার বিখ্যাত ম্যানেজমেন্ট কনসালটেন্ট ‘পিটার ড্রাকার’ বলেছেন – “If you can’t measure it, you can’t improve it.”
ডেটা-ভিত্তিক ডিজিটাল মার্কেটিংয়ের মূলমন্ত্রই হলো বিভিন্ন চ্যানেল(ফেসবুক, গুগল, ইমেইল, এসইও ইত্যাদি) থেকে আসা ওয়েবসাইট ভিজিটরকে সঠিকভাবে ট্র্যাক করা, এনালাইসিস করা এবং সেই মোতাবেক রিপোর্ট করা যাতে বিজনেস ডিসিশন নেয়া যায় ভবিষ্যতে বিজনেস গ্রোথের জন্য । আর এই সবগুলো করার জন্যই গুগলের ফ্রী টুলস হলো – গুগল এনালাইটিক্স ।

Module-01: Introduction to Google Analytics 4

  • What is Google Analytics 4 and how it works?
  • How to upgrade Universal Analytics to GA4?
  • Creating Google Analytics 4 property for new website
  • How to block internal traffic (Data Filter) in GA4
  • Google Analytics 4(GA4) vs Universal Analytics
  • Understanding Measurement ID in GA4
  • Google Signals for GA4

Module-02: Understanding Google Tag Manager

  • What is Google Tag Manager & How it works?
  • Difference between Google Tag Manager & Google Analytics 4
  • Account Structure of Google Tag Manager
  • Components of Google Tag Manager (Tags, Triggers & Variables)
  • Introduction to GTM Built-in & User Defined Variables
  • How to Install Google Tag Manager on a Website via GTM?
  • Introduction to Data Layer in GTM for Dynamic Parameters

Module-03: Google Analytics 4 Events

  • Whats are events in Google Analytics 4
  • Setup event tracking in Google Analytics 4
  • Setup Enhanced measurement tracking in Google Analytics 4
  • Setup Custom events in Google Analytics 4
  • Setup Recommended events in Google Analytics 4

Module-04: Google Analytics 4 Enhanced Ecommerce

  • What is Enhanced Ecommerce in Google Analytics 4
  • Setup Ecommerce tracking in GA4 via GTM with data layer
  • Ecommerce tracking reports in Google Analytics 4

Module-05: Google Analytics 4 Conversions

  • Whats are Conversions in Google Analytics 4
  • Setup Conversion tracking in Google Analytics 4
  • Connect Google Analytics 4 with Google Ads
  • Import conversions from GA4 property to Google Ads account
  • Remarketing Audience in Google Analytics 4
  • How to create remarketing audience in Google Analytics 4
  • How to Retarget Facebook traffic on Google using GA4

Module-06: Google Analytics 4 Reporting

  • Understanding Reports in Google Analytics 4
  • How to use the exploration report in GA4
  • Debug View report in Google Analytics 4
  • Comparison or advanced segment in Google Analytics 4

Module-07: Earning Scopes with Google Analytics 4 Skills

  • How to Prepare & Create Fiverr GIG for selling GA4 Services

Course Curriculum

Introduction To Google Analytics 4 & Tag Manager
Lesson-01 Course overview of Google Analytics 4 -GA4 00:08:00
Lesson-02 What is Google Analytics 4 and how it works 00:16:00
Lesson-03 Google Analytics 4 Account structure 00:12:00
Lesson-04 How to integrate Google Analytics 4 with new website (WordPress and Shopify) 00:22:00
Lesson-05 What is Google Tag Manager – How to Integrate GTM with WordPress & Shopify Website 00:38:00
Lesson-06 How to integrate Google Analytics 4 (GA4) via Tag Manager (GTM) 00:21:00
Lesson-07 How to Upgrade Universal Analytics to Google Analytics 4 – GA4 00:08:00
Lesson-08 How to Change Currency (USD to BDT) in Google Analytics 4 – GA4 00:04:00
Lesson-09 How to block internal traffic (Data filter) in Google Analytics 4 – GA4 00:05:00
Lesson-10 Google Signals for GA4 – How to enable and use it for cross-device tracking & remarketing 00:30:00
Google Analytics 4 (GA4) Events
Lesson-01 Whats are events in Google Analytics 4 – GA4 00:09:00
Lesson-02 Automatically collected events in Google Analytics 4 – GA4 00:08:00
Lesson-03 Enhanced Measurement events in GA4 – Scroll, Outbound link click, Site Search etc tracking 00:14:00
Lesson-04 What is Custom event in GA4 – Button Click Tracking in Google Analytics 4 00:30:00
Ecommerce Tracking In Google Analytics 4 (GA4)
Lesson-01 Understanding Ecommerce Tracking in Google Analytics 4 – GA4 00:15:00
Lesson-02 What is Data layer in GTM & How it works for Ecommerce tracking 00:13:00
Lesson-03 How to enable Data Layer (EEC) in WordPress & Shopify for Ecommerce Tracking in GA4 00:12:00
Lesson-04 Step-by-step Setup Ecommerce Tracking in Google Analytics 4 (GA4) via GTM 00:58:00
Google Analytics 4 Conversions
Lesson-01 Whats are Conversions in GA4 – How to Setup Conversion tracking in GA4 00:14:00
Lesson-02 How to Connect Google Analytics 4 with Google Ads 00:06:00
Lesson-03 How to Import conversions from GA4 property to Google Ads account 00:12:00
Lesson-04 Remarketing Audience in Google Analytics 4 00:11:00
Lesson-05 How to create Remarketing Audience in Google Analytics 4 00:21:00
Lesson-06 How to Retarget Facebook traffic on Google using GA4 00:12:00
Lesson-07 Predictive Audiences in Google Analytics 4 00:12:00
Google Analytics 4 Reporting
Lesson-01 Dimensions & Metrics in Google Analytics 4 00:09:00
Lesson-02 Acquisition Reports in GA4 – How to use it for taking business decision 00:23:00
Lesson-03 Engagement Reports in GA4 – Bounce Rate vs Engagement Rate 00:20:00
Lesson-04 Automated & Custom insight Reports in Google Analytics 4 00:13:00
Lesson-05 Ecommerce, Retention, Demographics and Tech Reports in GA4 00:12:00
Earning Scopes With GA4 Skills
Earning Scopes with GA4 – Prepare & Create Fiverr GIG for selling GA4 Services 00:24:00
Fiverr Tips for GA4 Gig 00:06:00
Last Update
Google Analytics 4 Ecommerce Tracking (GA4 Schema অনুযায়ী) 00:25:00
Cross-domain tracking in Google Analytics 4 (GA4) 00:20:00
Setup GA4 (Google Analytics 4) Ecommerce Tracking via GTM on Laravel Site 00:45:00

Course Reviews

4.9

4.9
42 ratings
  • 5 stars40
  • 4 stars1
  • 3 stars0
  • 2 stars1
  • 1 stars0
  1. Great Course

    5

    Best course in Bangladesh

  2. Wonderful course

    5

    Best course in Bangladesh. it’s no need to mention it’s a great course.

  3. Nice course

    5

    Nice course ever

  4. tamim's rivew

    5

    what a briliant mentor you are! shamim boss you are great and your course is just amazing.

  5. Just Amazing

    5

    Every word was like a song of Nachiketa. If you miss a word, pull it back and understand it. Just Amazing. Love You Boss..

  6. Google Analytics 4

    5

    Wonderful teaching capacity, highly respectable! Thanks, Sir.

  7. Atikur Rahman

    5

    Its a international standerd ga4 course & very helpful for digital marketer.

  8. Thanks,

    5

    Great course ever.

  9. No 1 course in the world. Very very advanced what i ever seen.

    5

    No 1 course in the world. Very very advanced what i ever seen.

  10. Step by step organized.

    5

    Highly Recommended.

  11. Qualitiful Course

    5

    Very good understandable information with proper guidance.

  12. high value

    5

    high value course

  13. Best course I have ever seen..

    5

    Best course I have ever seen

  14. Best Course In Bangladesh

    5

    Take Love shamim boss

  15. Helpful and awesome class

    5

    Helpful and awesome class

  16. Great course

    5

    I want to work with ecommerce tracking that’s why this course is most important for me . thanks boss for your great course.

  17. helpful

    4

    but new freelancers, don’t have a website for practical work

  18. Best

    5

    It is true that the courses will change your life if you complete them properly

  19. good video

    5

    good video

  20. All of the best shamim vai

    5

    All of the best shamim vai

  21. Wonderful

    5

    Very effective course

  22. Quality content

    5

    Best Mentor

  23. Learnt a lot, this course also has increased my appetite to know more and more about reporting and analyzing customer data

    5

    I am wordless to comment about this course. Just I want say, I have learnt more than I expected. Also this course has increased my appetite to know more and more about reporting and analyzing customer data. Overall I thanked to Shamim Vai for his easy and super teaching approach.

  24. Vary rich course

    5

    Detail-oriented teaching, so it’s easy to understand.

  25. Best Ever Course I Found

    5

    Best Ever Course I Found

  26. Fantastic Journey

    5

    Very Very Recommended

  27. GA4 Analytics

    5

    in deep study

  28. This is a best course For me

    5

    I hope This course will help for Everyone

  29. Google Analytics 4

    5

    ট্রাকিং জগতের সেরা একটি কোর্স আমার দেখা মতে।

  30. Shera Bhai !

    5

    Shera Bhai !

  31. ALL The Best

    5

    খুব ভালো মানের কোর্স । বুঝানোর ধরনটা খুব ভালো । তবে কিছু কিছু ভিডিওর একটু সাউন্ড কম ।

  32. Fantastic

    5

    Wonderful session with loving Shamim Vai.

  33. Excellent⭐⭐⭐⭐⭐

    5

    ⭐⭐⭐⭐⭐

  34. Great course.

    5

    Great course. From foundation to working level knowledge. Thanks a lot Shamim Vai.

  35. Very Time Friendly and Useful Course

    5

    Nice and information-rich facilitation which is very clearly understandable for learners.

  36. Best in BD

    5

    world standard course,,,

  37. Good mentor

    5

    Everything’s clear

  38. Best Online Digital Marketing Course

    5

    Best Online Digital Marketing Course

  39. COMPLETE GA4 COURSE 1ST TIME

    2

    1st thing this is a very good skill for the future, but this course’s videos not completed guide and learning not appropriate, like this Prediction data, GA4 reporting, etc it is not enough acquire knowledge.

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