iOS14 Update পাশাপাশি Safari, Firefox, Mozilla সহ ব্রাউজার গুলোর ITP(Intelligent Tracking Prevention) এলগরিদম ব্যবহার করার কারণে সঠিকভাবে ওয়েবসাইটের ইউসার বিহেভিয়ার ট্র্যাক করা দুস্কর হয়ে যাচ্ছে ।
সাম্প্রতিক গবেষণায় দেখা গেছে, প্রায় ৮০% iOS ইউজারদের ডাটা ব্রাউজার-সাইড ফেইসবুক পিক্সেল ব্যবহার করে ট্র্যাক করা সম্ভব না । তাই Facebook Conversion API বা Server-side ট্র্যাকিং হলো এর বেস্ট সল্যুশন ।
ডিজিটাল মার্কেটিং-এ এই বিষয়টা খুব নতুন হওয়ায় মার্কেটপ্লেসে কম্পিটিশন একেবারেই কম কিন্তু অর্ডার ভ্যালু অনেক বেশি ।
Course Outline:
Module-01: Understanding Google Tag Manager
✅ What is Google Tag Manager & How it works
✅ Why need Google Tag Manager?
✅ Difference between Google Tag Manager & Google Analytics
✅ Account Structure of Google Tag Manager
✅ Components of GTM (Tags, Triggers & Variables)
✅ Introduction to GTM Built-in & User Defined Variables
✅ Install GTM on a Website (WordPress, Wix, Shopify & Custom made sites?
✅ Introduction to Data Layer in GTM for Dynamic Parameters
Module-02: Understanding Server-side tracking
✅ What is Server-side tracking & How it works
✅ What is Facebook Conversion API & Why need it
✅ Present & future opportunities of Facebook CAPI
✅ Create GTM Server Container using Stape & Google Cloud
server
✅ Connect GTM Web container to GTM Server Container
✅ Setup Facebook Conversion API in GTM Server side
Module-03: Facebook Pixel Tracking via GTM
✅ What is Facebook Pixel & why neet it
✅ Integrate Facebook base Pixel with website
✅ Facebook Standard Events tracking for Ecommerce
✅ Facebook Custom events tracking for Ecommerce
Module-04: Google Analytics 4 Ecommerce Events
✅ Understanding GA4 Events
✅ Tracking GA4 events for Ecommerce
Module-05: Facebook Conversion API with GA4 & GTM
✅ Send Pageview Event to Server-side with Deduplication
✅ Send ViewContent Event to Server-side with Deduplication
✅ Send Add to cart Event to Server-side with Deduplication
✅ Send Checkout Event to Server-side with Deduplication
✅ Send Purchase Event to Server-side with Deduplication
Module-06: Earning Scopes with Facebook CAPI Skills
✅ Prepare & Create Fiverr GIG for selling Server-side tracking Services
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Facebook Pixel & Conversion API with GTM
- Class-01 Understanding Server-side tracking or Facebook Conversion API & GTM
- Class-02 Understanding GTM Data Layer – Setup Facebook Pixel Pageview & ViewContent Event – CAPI
- Class-03 Setup Facebook Pixel Add to cart, Checkout & Purchase event with dynamic value tracking
- Class-04 Setup GTM Server-side container using Stape – Setup GA4 in Web Container
- Class-05 Send Pageview, ViewContent, Add to cart & Purchase Events to Server-side with Deduplication
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Setup CAPI on Shopify
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Setup CAPI on Wix
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Bonus
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Update
Reviews
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This course is very professional Thank you so much Shamim vai -
Skilluper Course is very Professional And High Quality. Thank You, Shamim Vai.
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At first I heard from one of my friends about Mentor Shamim Hussain. Later I took 9 recorded courses from him. His system of teaching, attractive vioce as well as friendly behaviour really attract me. Students of any level can be benifited from him. Really he is serving the nation specially the freelancing community a valuable service with a very cheap price. I wish the Best for him from almighty.
