Module-1: Understanding Google Ads
➡ Overview of Google Ads
➡ Creating a Google Ads Account
➡ Google Ads Account Access & Security
➡ Configure and Manage Account Alerts, Announcements & Notifications
➡ Billing & Payment methods

Module-2: Creating Google Ads Campaign & Campaign Types
➡ Breaking down the difference between search(PPC), display & remarketing campaign
➡ Plan a Google Ads Campaign (Standard, Smart & Discovery Campaign)
➡ Create Campaigns & Configure Campaign Settings
➡ Create and Configure Ad Groups, Ads & Keywords
➡ Managing Bidding & Budgets

Module-3: Keywords, Ad Groups & Targeting
➡ Research Keywords with the Google Keyword Planner
➡ Research Keywords by WMS Everywhere
➡ Configure Ad Groups & Keywords
➡ Comparing the different keywords match types: Broad, Phrase, Exact & Broad Match Modifier
➡ Explore & understand negative keywords
➡ Configuring Language & Location Targeting
➡ Device specific targeting – Mobile, Tablet & Desktop

Module-4: Ads & Extensions
➡ Writing effective ad copy
➡ Learn basic use of Ad extensions
➡ Review Google Ad Policies
➡ Create Ads with Extensions that Provide Information
➡ Create Ads with Automated Extensions

Module-5: Creating a Display Network Campaign & Targeting
➡ Plan & Create a Display Network Campaign
➡ Standard Display Campaign, Smart Display Campaign & Gmail Campaign
➡ Target by Audience (Automated & Manual)-Keywords, Topic & Demographics
➡ Target Campaigns by Device Type
➡ Create a Responsive Ad
➡ Placement Ads Targeting on Website, Mobile Apps & YouTube
➡ Affinity & In-market audience targeting
➡ Custom audience targeting
➡ Learning how to use dynamic display ads

Module-6: Video Ads on YouTube & Across the Web
➡ Understanding Video/YouTube Ads
➡ Skippable in-stream ads
➡ Bumper ads
➡ Non-skippable in-stream
➡ Outstream ads
➡ Ad sequence with skippable in-stream ads, non-skippable in-stream ads, bumper ads, or a mix

Module-7: Remarketing
➡ Understanding Google Tag Manager
➡ Setting up Remarketing code using Google Tag Manager
➡ Developing Google Ads Remarketing audiences with Google Analytics
➡ How to build an effective Display Remarketing campaign
➡ Display & Dynamic remarketing best practice

 Module-8: Optimizing Campaigns
➡ Optimize Landing Pages for Quality Score
➡ Optimize Bidding Performance
➡ Optimize Budgets
➡ Automate Google Ads Campaign Using Rules
➡ Optimize Campaign Configuration for Conversions

Module-9: Implementing Advanced Google Ads Features
➡ Optimize Ad Delivery
➡ Create Google Dynamic Ads (Dynamic Search & Display Ads)
➡ Implement Keyword Insertion
➡ Implement Campaign Drafts & Experiments

 Module-10: Setting Conversion Tracking, Analyzing & Measure Performance
➡ Setting up Conversion Tracking with Tag Manager
➡ Understanding Google Analytics
➡ Link Google Ads to Google Analytics
➡ Measure Google Ads Campaign Success(ROI)
➡ Analyze Campaign Performance & Optimize Ads
➡ Track Conversions
➡ Create Reports in Google Ads

Module-11: Earning Scopes With Your Google Ads Skills
➡ How Can You Earn as a Google Ads Expert
➡ Discussing different marketplace for work opportunities
➡ How to create Fiverr Account & GIG for selling Google Ads
➡ Q/A Sessions