Module-1: Introduction to Google Analytics
✅ What is Google Analytics & How it Works?
✅ Why need Google Analytics?
✅ Account structure
✅ Creating a Google Analytics account
✅ Understanding Google Analytics permissions
✅ Setting up Google Analytics on your website

Module-2: Understanding Google Tag Manager
✅ What is Google Tag Manager & How it works?
✅ Why need Google Tag Manager?
✅ Difference between Google Tag Manager & Google Analytics
✅ Account Structure of Google Tag Manager
✅ Components of Google Tag Manager (Tags, Triggers & Variables)
✅ Introduction to GTM Built-in and User Defined Variables
✅ How to Install Google Tag Manager on a Website?
✅ Google Analytics Installation via Google Tag Manager
✅ Introduction to Data Layers in Google Tag Manager for Dynamic Parameters

Module-3: Overview of Google Analytics Dashboard
✅ Important terminology
✅ Real Time
✅ Audience
✅ Acquisition
✅ Behavior
✅ Conversions and Goals

Module-4: Google Analytics Events Tracking through GTM
✅ How to track a Button Click via Google Tag Manager
✅ How to track Outbound Link Clicks via Google Tag Manager
✅ How to track a Form Submissions via Google Tag Manager
✅ Track Contact Form 7 with Google Tag Manager
✅ PDF or Others media downloads tracking with Tag Manager
✅ Page Scrolling tracking with Google Tag Manager
✅ YouTube Video Views tracking with Google Tag Manager
✅ Track Phone Number & Email ID Clicks with Google Tag Manager

Module-5: Google Analytics Goals & Sales Funnels
✅ Introduction to funnels in Google Analytics
✅ Setting up funnel for eCommerce in Google Analytics
✅ Whats are Goals in Google Analytics
✅ Setting Up Goals in Google Analytics
✅ Funnel Visualization Report for Analysis and Insights

Module-6: Google Analytics Enhanced Ecommerce
✅ What is Enhanced Ecommerce?
✅ Difference Standard Ecommerce & Enhanced Ecommerce in Google Analytics
✅ Enable Enhanced Ecommerce in Google Analytics
✅ Setup Data Layer for WooCommerce Store through Plugins
✅ Implementing Enhanced Ecommerce using Data Layer through Tag Manager
✅ Configure Google Tag Manager to Send the Ecommerce Data to Google Analytics

Module-7: Enhanced Ecommerce Tracking Reports
✅ Overview of Enhanced Ecommerce Tracking report
✅ Shopping Behaviour Analysis Report
✅ Checkout Behaviour Analysis Report
✅ Product Performance Analysis Report
✅ Sales Performance Analysis Report
✅ Product List Performance Analysis Report

Module-8: Earning Scopes with Your Enhanced Ecommerce Analytics Skills
✅ How to Prepare & Create Fiverr GIG for selling Google Analytics Service