Module-1: Understanding Google Shopping Ads
✅ What is Google Shopping Ads?
✅ How do google shopping campaigns work?
✅ Where do google shopping ads appear?
✅ Why Should You Use Google Shopping Ads?
✅ How Much Do Google Shopping Ads Cost?

Module-2: Bidding Strategies in Google Shopping Ads
✅ Bid vs Bidding
✅ Manual Bidding vs Automated Bidding
✅ Bidding & Budget for Google Shopping Ads
✅ Maximize Clicks bidding strategy
✅ Enhanced cost-per-click (ECPC) bidding
✅ Target CPA (Cost Per Acquisition) bidding
✅ Target return on ad spend (ROAS) bidding
✅ Maximize conversion value bidding bidding 

Module-3: Setup Google Shopping Campaign
✅ Standard Shopping vs Smart Shopping Campaigns
✅ Setup a Google Merchant Center account
✅ Setup Google Ads Account
✅ Collect and input your product feed data
✅ Link your Google Ads account with Google Merchant Center
✅ Campaign objectives of Google Shopping ads
✅ Create a Google Shopping campaign

Module-4: Optimizing Google Shopping Ads
✅ Limit networks
✅ Adding negative keywords
✅ Bid optimization for Shopping Ads
✅ Shopping Feed Optimization

Module-05: Conversion tracking & Reports in Google Shopping
✅ What is Conversion tracking in Google Shopping?
✅ Overview of Google Tag Manager
✅ Overview of GTM Data layer variable
✅ Conversion with Dynamic purchase value tracking with Tag Manager 

Module-06: Earning Scopes as an expert of Google Shopping Ads
✅ Discussing different marketplace for working opportunities
✅ Tips & create Fiverr GIG for selling Google Shopping Ads Service
✅ Q/A Session